Iams ProActive Health Mature & Senior All Breeds 12kg
This is a complete and balanced food for mature and senior dogs of all breed sizes, over 7 years old. Contains an antioxidant blend with Vitamin E to help the immune system of your older dog, and a tailored fibre blend including beet pulp helps healthy digestion.
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In the UK in 2013, according to the Pet Food Marketing Association, 814,000 tonnes of dog food, and 412,000 tonnes of cat food were sold, worth over £2 billion. Of that total, wet cat food was the most popular, making up 77% of total sales, and just 23% being dry food. The opposite was true with dog food, with just 41% of dog food sales being wet food, and 59% dry.
Ingredient Spotlight
Brewers' Rice - The small milled fragments of rice kernels that have been separated from the larger kernels of milled rice. Brewers' rice is a processed rice product that is missing many of the nutrients contained in whole ground rice and brown rice thus reducing the quality.
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